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5 Simple Ways to Survive a Bridal Show

Petals & Pearls Booth from the Toronto Bridal Show, April 2013

With Canada’s Bridal Show just around the corner (January 3rd, 4th, and 5th) 2014 at the Metro Toronto Convention Centre, and wedding season just around the corner, it’s only fitting that I post this now. From my experience before becoming a vendor in the wedding industry and what I learned as an exhibitor once I joined the industry, these were the points I found to be most useful for the bride-to-be and her entourage.

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1. Create an email address specifically for wedding planning

You’ll likely be signing up for a lot of deals and providing contact information to a lot of vendors.  To avoid clutter in your personal inbox and to stay organized with wedding planning, the best thing you can do is create a separate email address. For example:, or You’ll thank me after your wedding when you’ll most likely be exhausted from wedding planning and never want to see anything wedding related again!

2. Do your research.

Bridal shows, especially the January Canada Bridal show, can be very overwhelming. There are hundreds of booths with anything and everything you can imagine. Take a look at the list of exhibitors, take some time to read up about them and become familiar with their work, style and prices so you know what kind of vendors you’ll have access to and you’ll even be ready to spot deals. BUT, this doesn’t mean you should cancel out the exhibitors that didn’t blow you away online. Let’s face it, there are some amazing companies that are great but can’t translate their qualities online, and of course, companies who look like a million bucks online but don’t seem to be able to offer you anything in person. Give everyone a chance!

3. Prioritize

What have you booked? …or maybe you haven’t done anything yet? No worries! This is the best place to be. There are a lot of vendors to meet and booths to see, but make sure you don’t exit the show without meeting at least 3 exhibitors from each category.

4. Ask to take photos

Some exhibitors don’t allow photos of their booth but if you like the setup or a concept, don’t be afraid to ask! It’s a great way to compile everything you liked and keep track of the latest trends and ideas in the wedding industry.

5. Have fun!

Come early & make a day of it! Apart from all the exciting exhibitors to see, there’s much more, including a fashion show with the latest styles and trends in gowns, hair styling, makeup, bridal bouquets and more! Not to mention the hilarious interactive giveaways for all the guests!

We look forward to meeting you and discussing your special day!



Petals and Pearls

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